Think First: Collected Data

Outcomes of various Think First initiatives:

Purple Flags: a dormitory-based education / intervention campaign that seeks to keep the conversation about alcohol use in front of students by appealing to them to consider the risks involved.

Which best summarizes your response to the purple flags? 

   Advent 2012   Easter 2013   Advent 2013   Easter 2014 
I did not notice any such purple flags. 41% 38% 26% 20%
I noticed the purple flags but had no reaction to them. 29% 34% 46% 45%
I noticed and they prompted me to think about the message(s). 26% 21% 23% 29%
They prompted me to think about and talk to my friends about the message(s). 4% 7% 5% 7%

 

Which Purple Flag statements were most memorable?

  • Ones that promoted moderation (e.g. "Seek balance," "one cup does not equal one drink," reframe your pregame") (31 of 87 comments)
  • Ones that focused on relationships with other students (e.g., "I wish I had helped her," "I wish I didn't have to worry about him every weekend") (23 of 87 comments)
  • Ones that addressed personal regrets of some sort (e.g., "I would have done __ if I wasn't so hungover") (12 of 87 comments)
  • Ones that addressed personal responsibility (e.g., "I don't think 'I was drunk' is an excuse," "I never thought that would happen at Sewanee" (11 of 87 comments)
  • Ones that addressed problems with blacking out (e.g. "I wish I could remember what I did last night") (10 of 87 comments)

 

The FOG: a peer-intervention program that sends teams of students trained in intervention strategies to parties to mingle with their peers, offer water and snacks, and step in to offer help when necessary.

This semester the University promoted the FOG, a peer-intervention program that has students actively monitoring other students at parties. Which describes your reaction to the FOG?

 

 Easter 2012   Advent 2012   Easter 2013   Advent 2013   Easter 2014 
Until I read this question, I had no knowledge of the FOG. 20% 21% 13% 22% 13%
I know of the FOG but never encountered the FOG at parties.    37% 41% 48% 47% 46%
I have encountered the FOG and AM NOT in favor of it. 5% 3% 2% 0% 4%
I have encountered the FOG and AM in favor of it. 39% 36% 38% 31% 38%

 

"How to Help" posters: posters in dormitories that detail steps for how to help an intoxicated student.

Have you noticed the posters across campus labeled "How to Help an Intoxicated Student"? If so, did you read over the poster?

   Easter 2012   Advent 2012   Easter 2013   Advent 2013   Easter 2014 
I haven't noticed any such poster. 37% 23% 24% 16% 11%
I have noticed the posters but haven't read over any of them. 22% 22% 17% 13% 23%
I have noticed the posters and read over them at least once. 41% 54% 59% 71% 66%

 

Think First data points:

  Advent 2009 Easter 2010 Advent 2010 Easter 2011 Advent 2011 Easter 2012 Advent 2012 Easter 2013 Advent 2013 Easter 2014

Advent 2014

Easter 2015

Simple alcohol violations (DUA, public display, providing to minor)   70 59 72 72 78 54 62 42 66 50 84 39
Complex alcohol violations:                        
* Common sources (individ or groups) 2 0 2 1 2 5 1 1 0 0 2 2
* Drunk and disorderly, public intox 14 3 5 6 21 11 14 9 16 8 11 13
* DUI 1 3 1 4 1 3 3 6 2 0 5 0
Harms (in-house survey unless noted):                        
* Did something I regret %         24 23 17 20 22 31 29

48 (ACHA)

* Full/partial blackout %         27 28 22 29 23 29 31 48 (ACHA)
* Got in trouble %         2 2 1 1 2     3 (ACHA)
* Had unprotected sex %         9 9 8 9 7 6 9 23 (ACHA)
* Hurt myself %         12 11 9 10 9 15 17 27 (ACHA)
* Hurt someone else %         2 1 1 1 1     2 (ACHA)
* Missed a class %         8 11 5 7 8 9 10  
* Performed poorly on a test / paper %         4 7 4 2 5 8 8  
* self-reported DUI %       24 (CORE)               13 (ACHA)
* self-reported "got in trouble" %       21 (CORE)               3 (ACHA)
* Missed a class %       37 (CORE)                
* Performed poorly on test / paper %       29 (CORE)                
* Others' use interrupts academics %       32 (CORE)                
* Full/partial blackout %       52 (CORE)               48 (ACHA)
* Tried unsuccessfully to stop %       5 (CORE)                
* Thought seriously about suicide %       5 (CORE)               4 (ACHA)
Drinking habits:                        
* binge rate (in house survey) % [4 drinks for women, 5 for men in one sitting]             69 72 56 43 59 51 (last 30 days ACHA)
* "super binge" rate  (in house survey) % [7 drinks for women, 8 for men in a two-hour period]         48 50 35 43 27 27 22  
* pre-game rate  (in house survey) %         66 63 60 61 53 61 65  
* last 30 days, used alcohol %       83 (CORE)               83 (ACHA)
* last 30 days, used alcohol 3+ times %       52 (CORE)               76 (ACHA)
* average # drinks / week       10 (CORE)               5.16 (last time drank, ACHA)
* binged last 2 weeks % [4 drinks for women, 5 for men in one sitting]       66 (last 2 weeks CORE)               51 (last 30 days ACHA)
* Of students who believe we have AOD policies, % who agree they are enforced       78 (CORE)                

Note: The "in-house survey" polled approximately 450 students across all four classes each month. The average response rate is 30%. Questions asked respondents to consider drinking behavior in the past two weeks and harms within the past month. The CORE survey, a national instrument given every three years, was a survey of all students with a response rate of approx. 79% and asked respondents to consider behavior in the past year unless otherwise specified. ACHA is the American College Health Association national survey.