Sewanee is expanding this weekend from its usual Division III athletic competition to NASCAR, thanks to a student’s parent who has paid to sponsor a team with Sewanee branding.
Matt DiBenedetto will drive the #83 Toyota Camry of BK Racing in NASCAR's Folds of Honor QuikTrip 500 Sunday, Feb. 28, at the Atlanta Motor Speedway. He and the car will be decked out in Sewanee purple. The car will also feature the Sewanee Tiger athletics logo.
The car’s sponsorship is underwritten by Vic Keller, founder of ZAK Products (a Berkshire Hathaway Company). Keller and his wife, Alesha, are the parents of a first-year student at Sewanee.
“As a small liberal arts university, Sewanee is not often mentioned in connection with NASCAR. However, on Sunday our name, emblazoned on car number 83, will introduce a large audience to an institution that means to become a less well-kept secret,” said Vice-Chancellor John McCardell. “I am grateful to Vic for this opportunity to spread the word.”
Though he’s only 24, Matt DiBenedetto has been racing for more than 13 years, including two as a development driver for Joe Gibbs Racing in both the NASCAR Camping World East and the NASCAR Nationwide Series. He currently drives in the NASCAR Sprint Cup Series for BK Racing.
Race qualifying takes place on Friday and the Folds of Honor QuikTrip 500 gets underway at 1 p.m. ET Sunday, Feb. 28.